ARKO TRAVEL MUG / LAUNCH PLAN

Launch Plan

The linked product, operations, content, channel, and customer plan behind September 24.

STOCK48%

PACK74%

CONTENT61%

CHANNELS80%

CARE35%

Release gates

Launch work is connected to the product and production state.

4 of 7 ready

Product and quality releaseComplete · Rev 04 and inspection plan confirmed

Packaging proof and carton releaseIn review · Barcode still required before print release

Production and freight confirmationSep 11 · Confirm final count, carton dimensions, pickup

Product content and channel checklistSep 16 · PDP, images, inventory, and retailer files

Customer care dry runSep 19 · Care content, returns process, FAQ, escalation path

Go-live reviewSep 23 · Owners confirm readiness for September 24

Where customers will meet the product

CHANNELOWNERGO-LIVESTATE

BuildMint DTC storeRaviSep 24Ready

Beta waitlistLenaSep 08In progress

Retail partner kitAishaSep 17Review