“A softer silicone grip would make it more comfortable when the bottle is full.”
Daniel L. · Research interviewMaterial
ARKO TRAVEL MUG / CUSTOMER LEARNING
Customer Insights
Keep every product decision connected to the customer signal that informed it.
Decision log
Evidence, owner, and product outcome in one placeCUSTOMER SIGNALIMPACTOWNERPRODUCT DECISION
Steam escapes during one-handed openingHigh · 17 mentionsAishaLid vent added in Rev 04
Cleaning instruction is easy to missMedium · 9 mentionsLenaCare card included in pack-out
Cold metal grip on early walksMedium · 7 mentionsRaviGrip sample in next revision