“The one-handed lid is a win. I can open it while holding my bag and it hasn’t leaked once.”
Marina K. · Beta testerLid design
ARKO TRAVEL MUG / CUSTOMER LEARNING
Customer Signals
Put the people using your product in the room with the people making it.
What customers are saying
Beta cohort and research interviews4.8
★★★★★
42 beta responses · updated today“I’d love a softer grip when the bottle is full. The metal feels cold on early walks.”
Daniel L. · Research interviewMaterial
“The package felt giftable. Please keep the small card explaining how to clean the lid.”
Sofia R. · Beta testerPackaging
Feedback that changed the product
Closed loop from signal to decisionINSIGHTIMPACTOWNERDECISION
Hot liquid escapes when openingHigh · 17 mentionsAishaLid vent added
Needs a clearer cleaning guideMedium · 9 mentionsLenaCare card added
Want more colour optionsLow · 6 mentionsRaviBacklog